YouTube has partnered with the Scottish Premier League to show highlight reels of soccer action. That move has sparked speculation that the online video giant might go after England's Premier League next. YouTube is not itself producing the videos for the Scottish league but is instead acting as a platform for the league's own videos. Still, this sort of dissemination could prove a watershed in the exceptionally high-priced world of sports video content -- especially when it comes to the Premier League, which is the world's most watched soccer league.
Source: http://ectnews.com.feedsportal.com/c/34520/f/632000/s/223b2356/l/0L0Stechnewsworld0N0Crsstory0C758690Bhtml/story01.htm
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