Online retailer Amazon will open a London branch to staff hundreds of developers and engineers, according to the BBC The "creative center" in London will target advancements in TV and film services, according to BBC. In addition, it will explore interactive services that can be used on a variety of platforms, including game consoles and smartphones. London's mayor, Boris Johnson, said that Amazon's choosing London is a "splendid feather in our cap." He added that the move could help entice other companies to set up shop in London. 
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